Course Objective

Training Outcomes

1.     Aimed To Prepare You From A Beginner to the Advance Level JOBS 

2.     TCA Training Provides A Gateway to an Impressive Career Opportunity 

3.     Become Industry Ready Professionals By Learning Most In Demand Technology  

4.     Build Career Into A Distinguished And Globally Acknowledged Technology 

5.     Secure an Outstanding Hike of 80 to 100% By Learning Most in Demand Technology

6.     Enables you to gain complete set of technical expertise to clear interviews

7.     Intended to Master You for a Sustainable Career in Most Competitive JOBs

8.     Allows you to explore Cutting-Edge Technology & Hottest Job Market

Online Evaluation

1.     To become eligible for TCA Certifications every trainee is evaluated 

2.      The evaluation process is done through comprehensive online test

3.     Assignments, Projects & Case-Studies Reports also add-ons to the CERTIFICATION

4.      The grades are decided on the basis of all of the above evaluation factors

Project Submission

1.     One Major Project will be assigned to everyone attending this course with us.

2.     The trainees you required to submit the final projects assigned to the for evaluation.

3.     We will also provide weekly assignments to practice practical aspects of the training

4.     There will be case-studies given to every participant to make entire learning process easier

5.     The Assignments, Case-Studies & Projects performance will affect the gradings during certifications

Become Certified

1.     We provide course completion certificates to all the trainees 

2.     TCA Certificates are valued & recognized by TOP CORPORATES 

3.     For many of the courses we are authorized training partners of various MNCs

4.     The Authorized training partnerships also ads more values to the certifications

Job Placement Solutions

1.    We provide Placement assurance on completion on the course

2.    Our 3 Years of Free Membership also helps learners in re-placements 

3.    We have got TIE-UPS with many a company for placement services

4.     TCA is the TOP-MOST institution for Corporate Trainings & Leadership Development

5.    Our Corporate Training TIE-UPS further helps industries as well learners for building INDUSTRY-READY-WORKFORCE

6.    We provide Employability-Orientation-Sessions to Make our Trainees INDUSTRY-READY-PROFESSIONALS

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digital marketing

Digital Marketing Training Programme


TCA’S Digital Marketing course is specially intended to teach students to comprehensive Marketing Techniques in Hindi. It's a one-stop shop for Digital Marketing learning covering the basic conceptions as well as unconventional techniques of SEO, Google Adwords, Facebook Advertising, YouTube, etc. The course is planned in such a way that it is easy to learn and understand the strategies that marketers can use to sell their products online.

Why Digital Marketing Training with TCA?

We built our business by providing our students with quality training and the best upkeep that we can, and we would love to show that we're 100% unswerving to thousands of our participants.

Discover the mystic in the Search Engine space with our Digital Marketing Courses in Delhi. This course is planned to help you master the fundamentals of Digital Marketing which consist of pay-per-click (PPC), Search Engine Optimization (SEO), social media, web analytics, content marketing, conversion optimization, email, and mobile marketing. It is one of the world’s fastest-growing podia, and this course will hoist you in the marketplace with a prolific career.

What Is Digital Marketing?

It can be defined as a unique marketing strategy that is instigated in digital platforms through Internet Medium to grasp the target audience. When equated to traditional marketing, search analytics gives you a superfluous edge in Digital Marketing. Analytics endows the business to scrutinize the success of their business tactics and offers the required data to transform the strategies to suit the market chucks and mend ROI. With our teaching, re-discover your creative predisposition to design momentous marketing strategies to stimulate a product/service related to any organization from any business sector.

Are You A Non-Technical Person Without Programming Skills, But Still Want To Pursue A Career In IT?

Then it will be the right course for you. It doesn’t need any programming skills, as understanding the internet is enough to master the concepts to chase a successful career. A few months of devoted efforts will safeguard a rewarding career in the space of IT. The plea for Digital Marketing professionals is over and above the supply and this emptiness is creating ample job opportunities for non-technical graduates. TCA will help you fissure a job by doing the handholding from training to placement.

Who Should Do Our Course?

Our training program is designed to embrace every individual from all fields and backgrounds.

  • FRESHERS, GRADUATES, STUDENTS: - If you are a graduate and still a student, and you do not want a monotonous job, then this is the course for you. If you are fascinated by the digital world and want to unleash your creative side in the digital world, then you don’t have to go anywhere. You will be able to add a skill to stand out.
  • MARKETING PROFESSIONALS: - Digital Marketing is inevitable in today’s marketing world. For that, you need to have in-depth knowledge about it to generate more sales, more leads, etc. It is necessary to execute effective strategies and to integrate Digital Marketing strategies into your marketing strategies. It is equally important to maintain good communication with your digital marketing team and to maintain the brand’s reputation.
  • WORKING PROFESSIONALS: - As a working professional, you will be constantly looking for a change in your career. You can upgrade your skills or make exciting changes in your work life if you make use of Digital Marketing.
  • BLOGGERS/VLOGGERS: - If you already have a blog/vlog, you know the power of the digital space. You will surely know how effective the online medium is. This course will help you to understand the digital platforms that you can use to attract more audiences.
  • ENTREPRENEURS, BUSINESS OWNERS: - As a businessman, your constant struggle will be to fight the obstacles. You will be looking for numerous ways to reach out to your prospective audience and with digital marketing, you can reach out to the right user. Digital marketing is very cost-effective. And this course would help you to understand the jargon used in digital platforms.

Career Options On The Completion Of The Digital Marketing Training Course

After completing this course, you will have many career options such as,

  • Work as a freelancer: - If you can’t work on a normal routine or in a particular schedule, you can prefer to work as a freelancer. This course will help you to acquire new clients, learn about negotiation skills, etc. It will also prepare you to start your career journey as a freelancer.
  • Start your own business: - Thus the course will help you to start your own business. Now that you are familiar with online platforms, you will know how to market using digital platforms using the right tools and services to reach the right users.
  • Get a job in digital marketing: - This course will make you a confident digital marketer and also secure a job of your choice. It will also help you to acquire skills that would add points to your interviews.
  • Digital media marketing is dynamic and continuously changing industry. There is a revolutionary change in the way consumers are consuming information. To understand these changes, one must be updated on the latest technologies. This has enhanced job opportunities and Companies are looking for talented and skilled employees. The market is looking for experts who can strategize marketing campaigns, plan and execute data-driven marketing, and drive visible impact in the results.
  • If you love Technology, and there is a passion for learning new-age tools and mediums, then Digital Marketing is for you. Skill sets like SEM &SEO Techniques, Content Creation, Creative roles, and Social media marketing are expected in demand in the future.


  • Google AdWords certification
  • Google Analytics certification
  • It’s more than 20 years since digital marketing came into the picture and it’s one of the highest-paid jobs
  • Prerequisites To enroll in a digital marketing course
  • You do not require any particular degree or diploma
If you have basic computer knowledge like using the internet, or sending an email that’s more than enough to start with.

Upcoming Batches


10AM to 11AM
Course Fees


09AM to 11AM
Course Fees


04PM to 05PM
Course Fees


02PM to 03PM
Course Fees


04PM to 05PM
Course Fees


Started a new career after completing this course.
Got a pay increase or promotion.

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Digital Marketing Training Programme

Download Curriculum
Syllabus of Digital Marketing Training
Module 1 : Digital Marketing Fundamentals

  • Marketing v/s Sales
  • What is Digital Marketing?
  • Inbound vs Outbound Marketing
  • Content Marketing
  • Understanding Traffic
  • Understanding Leads
  • Strategic Flow for Marketing Activities 
Module 2 : Website Planning and Structure
  • Domain
  • Website Language & Technology
  • Core Objective of Website and Flow
  • One Page Website
  • Strategic Design of Home Page
  • Strategic Design of Products & Services Page
  • Strategic Design of Pricing Page  

  • SEO Overview
  • Website Auditing
  • Designing Wordpress Website 
  • Google Analytics Tracking Code
  • Call to Action (Real Engagement
  • Portfolio, Gallery and Contact Us

Module 3 : Various Google Tools Intro
Google Search Console
Google Web Master Tool
Google My Business 
Google Adwords
Google Analytics
Google Adsense 
Module 4 : Social Media Introduction
  • Social Media Marketing
  • Social Media Optimization
  • Search Engine Marketing
  • Search Engine Optimization

Module 5 : Facebook Advertisments
Facebook Marketing Fundamentals
Running Facebook Ad Campaign
Facebook Advance Strategies
Facebook Business Manager
Remarking Strategies
Organic v/s Paid
Defining Ad Objective 
Performance Matrix 
Ad Components
Designing Creative Image
Facebook Ad Structure 
Setting Up Facebook Ad Account 
Create Ad -Targeting
Create Ad -Budgeting 
Create Ad -Creative 
Content and CTA
Boosting Page Posts
Page Promotion
Video Promotion
Similar Ads and Audiences
Tracking Pixels Code
Remarking -Website Visitors 
Custom Audiences -Look Alike
Custom Audience -Saved Group 
Managing and Editing Ads
Ad Reports and Ad Insights
Billing and Account

Facebook Business Manager 

People, Pages and Roles

Ad Accounts Configurations

Ad Agencies and Assigning

Shared Login for FB Business A/c

Power Editor -Most Advance 

Email Targeting on Facebook

Facebook Offers

CTA on Page

Posts for Location

Save Time with Third Party Tools

Case Studies

Practical Examples 

Module 6 : Google Adwords

Understanding Adwords

Google Ad Types

Pricing Models

PPC Cost Formula

Ad Page Rank

Billing and Payments

Adwords User Interface

Keyword Planning 

Keywords Control

Creating Ad Campaigns 

Creating Text Ads

Creating Ad Groups

Bidding Strategy for CPC 


Other Measuring Tools

Bidding Strategy on Location

Bidding Strategy on Schedule 

Bidding Strategy on Devices

Conversion Tracking Code

Designing Image Ads

Creating Animated Ads

Examples on Animated Ads

Creating Video Ads

YoutubeVideo Promotion

Remarketing Strategies

Remarketing Rules

Remarketing Tracking Code

Linking Google Analytics

Practical Examples 

Module 7 : Search Engine Optimization

Understanding SEO

SEO Keyword Planning

Meta Tags and Meta Description

Website Content Optimization

Back Link Strategies

Internal and External Links

Optimizing Site Structure

Keywords in Blog and Articles

On Page SEO

Off Page SEO

Local SEO

Mobile SEO

eCommerce SEO

Optimizing with Google Algorithms

Using WebMasterTool

Measuring SEO Effectiveness 

Module 8 : Affiliate Marketing and AdSense
Understanding Affiliate Marketing

Sources to Make Money Online 

Selecting Affiliate Program

Applying for an Affiliate 

Building Assetsfor Affiliate Promotion

Payments and Payouts 

CPC, CPA, CPI and other metrics 

Getting Most Conversions 

Day to Day Work Scheduling

Managing Affiliate Accounts


Google AdSense Account Setup

Placing Ads on Website

Placing Ads on Blogs

YouTube Video Monetization

Allowing and Blocking Ads

Performance Metrics

AdSense Administration
Module 10 : Content & Email Marketing
Email Machine –The Strategy 

Email Frequency

Why People Don’t Buy

The Fuel –Value

Triggers in Email using 4Ps

Sequence of Email Triggers

Email Example –Topic

Email Example –Intro

Email Example –Product

Email Example -Secondary Value

Email Example –Fear

Email Example –Regret

Email Example –Ask for Sales

Email Example –Reinforcement

Email Example –Offers Announcements

Email Example –Urgency

Email Example –Cross Sales

Email Example –Re-Engagement

Email Example –Buyer vs Consumer

Content Writing Techniques

Understanding Target Customer

Content Creation

Media Channels

Case Studies 


Digital Magazine



Press Release 

Social Media


Content Writing Challanges

Module 11 : Ecommerce and Payment Gateway
eCommerce Business

Planning eCommerce Website 

Product Placements

Product Grouping

Promoting eCommerce Website

Remarketing Products

Understanding Coupon System

Appointing Affiliates for Products

Cross/Up/Down Selling

Payment Gateway in India

Application and Documentation

Collecting Online Payment 

Web Store using Payment Gateway 

Web Fronts using Payment Gateway 

Invoice Payments through Emails

SMS Invoice Payments

Integrating Payment Gateway

Payment Links and its Promotion 

Affiliates for Payment Links

Module 12 : Marketing Automation
Marketing Automation Tools

Email Campaigns

Email Autoresponder

SMS Autoresponder

Creating Landing Page

Landing Page CTA

Lead Generation Strategy 

Capturing Leads from Sources

Website Widgets

Lead and List Management

CRM Integration

Sales Integration 


Business Reporting

Lead Source Link Building

Lead Tracking Features

Complete Automation Strategy
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Why Choose TCA

Live Projects

Exposure to work on real time projects.

Affordable Fees

Courses are available at reasonable cost.

Globally Recognized Certificates

Our Certificates are valued by top corporates.

Hands on Training

100% Practical based training model.


Get 3 Years Free Membership.

Expert Mentors

Learn from certified & experienced trainers .

Job-Oriented Training

Industry-Endorsed curriculum to you job ready professional.

100% Placement Assistance

Opportunity to get placed in top MNCs.

Key Features

  • Online Live Interactive Sessions Available
  • Small batch size: customizable
  • Weekly Assignments provided
  • Topic wise case-studies provided
  • Prime focus on concept building
  • Employability Orientation Sessions
  • Courses are available at reasonable cost
  • In-depth Study Material with practice set
  • Permanent, full-time, highly qualified and dedicated faculty

Frequently Asked Questions

Authorized Training Partnership




TCA Certification is ascribed by all major Global Companies around the world. We provide after conclusion of the theoretical and practical sessions to fresher's as well as corporate trainees. Our certification at TCA is accredited worldwide. It proliferations the value of your resume and you can attain leading job posts with the help of this certification in leading MNC's of the world.

  •  Earn your certificate

    Our Certified SAP FICO Training course is exhaustive and this SAP FICO certification is proof that you have taken a big leap in mastering the domain.

  •  Differentiate yourself with a TCA Certification

    The practical knowledge and actionable skillset you've gained working on projects, simulations, case studies will set you ahead of the competition.

  • Share your achievement

    Talk about it on Linkedin, Whatsapp, Instagram, Facebook, Twitter boost your resume or frame it - tell your friends and colleagues about it.


Attend TCA’s Training

Learn from industries best trainers to get dream your JOBS. We Deliver 100% Practical-based training to enable you become industry ready professional.

Deliver Projects Assigned

Gather experience with real-world assignments and practical projects to upgrade your existing skills. Complete Real-Time Live Projects assigned and become eligible to get Globally Recognized Certificate.

Earn Training Certification

Post-successful completion of the course & submission of your project, earn TCA Course Completion Certification. Post it on social media, get it framed, and increase your value in the industry.

Get Placed in TOP MNCs

We will prepare your interpersonal skills and develop resume to make you ready for the selection. Trainees are also given Sessions to learn how to face interviews. We will keep sending for interviews by the time you get selected.

Our Corporate Training Partners

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Key Highlights




Preeti Pal

Preeti Pal

Amarjeet Singh

Amarjeet Singh

Professional with more than 9 years’ experience in field of Data Analytics. Worked extensively in Development Reports and maintenance projects of Advanced Excel, MIS Reporting, Power BI, MySQL & has also worked on various projects of Machine Learning.
Professional with more than 9 years’ experience in field of Data Analytics. Worked extensively in Development Reports and maintenance projects of Advanced Excel, MIS Reporting, Power BI, MySQL & has also worked on various projects of Machine Learning.

Vijay Singh

Vijay Singh

Have more than  10 years of experience in  CAD CAM CAE HVAC & Product Management industries.
As a Mechanical engineer with various specializing in CAD/CAM/CAE and project management, I have handled various Projects of  designing and manufacturing  while using CAD, CAM, CAE & HVAC, and managing the entire project from concept to completion. I do have strong understanding of engineering principles and project management methodologies.

Ravi Pandey

Ravi Pandey

Seema Soni

Seema Soni

Professional with 10+ IT and Professional experience in field of Teaching and Development.
Worked extensively in Development Reports and maintenance projects of J2SE.
J2EE & Python, Power BI, MySQL & has also worked on various projects of JAVA.
Professional Enterprises Application and Web Application Developer with the ability to use Hibernate and Spring boot techniques and leverage algorithms to solve real-world business problems. effective predictive models across different industries to accurately forecast consumer
behaviour and deliver proven results.

Anish Sharma

Anish Sharma

Technical expert at TCA Training and Development since 4 years.
As a technical expert, I have a wealth of knowledge and experience in various fields such as software development using Python,  Object oriented Programming using C++, and MIS using Excel. My expertise allows me to provide unique Corporate & Classroom Training Sessions and solutions to complex problems.
I'm always staying up-to-date with the latest technologies and industry trends to ensure that I provide the most effective and innovative training Sessions.
My approach is to work closely with Students & Corporates to understand their needs and goals, and then provide tailored solutions that meet their specific requirements with High classified projects of MNCS and Domestic Industries. I'm dedicated to delivering high-quality Training and ensuring that my Corporates are satisfied with the results.

Rohit Singh

Rohit Singh

Highly skilled and experienced Technical Skills 6+ Years with a history of association with Education Industries (8+ Years) that provide training in the field of Accounting, MIS, ERP, Python, Java Development, & Data Analyses.
Trained 5000+ highly Qualified Students of Colleges and Universities to achieve their Career Goals on Python and Data Analytics.
Heaving 6+years in delivering Trainings to College faculties (FDP) & On-campus Project based Industrial trainings. 
Highly Trained on emerging Tools and Techniques like Internet of Things, with best in industry tools Raspberry Pie, Arduino, ESP 8266  AVRatMega 32+.
Delivered 10+ overseas sessions during Covid and post covid

Rahal Harode

Rahal Harode

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